Community News
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Join one of the upcoming Reach Personal Branding Certification Programs
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We’ve added a June 360Reach Certification training and a June CPBS Certification to our roster of upcoming courses!

Now is a great time to invest in Reach Certification! You be working on your own brand and ready with new, high-value offerings for your clients. Plus, our programs are approved for ICF continuing education units!
 

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How To Be More Confident At Work on Forbes.com
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William Arruda is quoted in “How to be more confident at work” on Forbes.com.
 

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Innovation in Action: Take a look at the ICF’s first video ad — and it’s from Reach!

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Please enjoy the latest edition of ICF Coaching World! Scroll to page 9 and take a look at our advertisement in the lower, right-hand corner! We’re featured as their very first video ad!
 

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7 Personal Branding Trends for Job Search in 2012 on TheLadders.com
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William Arruda has a new article on TheLadders.com: 7 Personal Branding Trends for Job Search in 2012. In this article he talks about how job hunters can give themselves an edge to attract the attention of recruiters and hiring managers!
 

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Subscribe to William Arruda’s YouTube Channel!
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If you’re not already subscribed, head over to YouTube and become a subscriber to William Arruda’s YouTube channel. Please share it with your friends, associates, and clients too.

Thanks and see you there!
 

What’s ON at Personal Branding TV?
A viewing list of the latest video features playing on personalbranding.TV.

Stever Robbins – Reach Personal Branding Series (audio)

Personal Branding How-To: What Color is Your Personal Brand?

Personal Branding – “Career Inspiration”

People Skills: The Essence of Successful Leadership by Personal Branding Strategist, Valerie Sokolosky

William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

Say NO!

We all know focus is important to successful personal branding, yet for many of us it can be hard — for a number of different reasons. For me, it’s because I am interested in so many things and see the potential in so many opportunities. My natural inclination is to say ‘yes’ to things – and that leads to being over committed and stretched thin. When I look over my 360Reach report, I see that the weaknesses that were identified by my respondents congeal around this one issue. Yet, over-committed is not the brand attribute I have been hoping to exude!

One of my goals for 2012 is to say ‘no’ more often. It’s a major challenge for me – but one, I must say, I’m enjoying. There’s an incredible sense of freedom that comes from saying ‘no’. And my nearly two months of deliberately saying ‘no’ has yielded my brand some very positive benefits. It has helped me get clarity on what is important to me. It has allowed me to eliminate things we’re doing at Reach that are not in the best interest of the company or our brand community. And it has given me more time and energy to devote to what’s important and valuable.

Personal branding is about consistently delivering your unique promise of value to your target audience. Saying ‘no’ allows you to focus your brand and contribute greater value to those who are making decisions about you.

Are you saying ‘no enough?

The Strat
By Valerie Sokolosky
A Reach-certified Personal Brand Strategist offers tips and advice on our favorite topic — personal branding!

Top Ten Ways to Enhance Your Professional Presence:

1. Return phone calls within 24 hours.

2. Know your alcohol limit and don’t exceed it.

3. Keep your remarks positive.

4. Ask to make a comment instead of interrupting the speaker.

5. Turn away from gossip.

6. Check for typos or poor grammar before sending letters, texts or emails.

7. Keep complaints few and factual.

8. Over-deliver rather than make empty promises.

9. Catch yourself before you brag.

10. Keep communication open with your boss and never allow him/her to be surprised or uninformed.

Image Spoilers:

1. Clothing too tight, wrinkled, soiled or needing repair

2. Skirt length, men’s socks or slacks too short

3. Too much perfume or cologne at work

4. Visible tattoos

5. Wearing low-cut blouses – no cleavage allowed

6. Too many accessories

7. Careless grooming

8. Hair style that is outdated or unprofessional

9. Cheap anything

10. Lack of attention to details – missing button, frayed collar, unraveled hem

Always Be Considerate:

1. Never keep a guest or client waiting.

2. Greet visitors to your office promptly upon arrival.

3. Don’t overstay your welcome in another person’s office. No drop bys, please.

4. Acknowledge special occasions in a timely manner.

5. ALWAYS R.S.V.P. and then show up if you say you will be there.

Valerie Sokolosky is an author of 8 books, a speaker and the owner of Valerie and Company, a firm that focuses on people skills through training programs and executive coaching. She contributes regularly to Success Magazine, SW Airlines Spirit Magazine and Dallas Business Journal.

Personal Branding Across Cultures
By Marcela Jenney-Reyes
How does personal branding “translate” around the globe in other cultures?

The Emotional Side of Becoming a Global Name

Mass communication and human communication have become intertwined. Gone are the days when we depended on printed media, radio, TV, and billboards as communication channels. Thanks to the advancement of technology, today’s communication is virtually instant. News is now rapidly circulated over the Internet and through mobile devices, making it accessible to most people around the globe. Then the social networking sites come into the picture. They can also be called a part of mass communication because, with the help of these sites, we can reach huge crowds. Not only personal views but professional promotions can also be successfully carried out through these sites.

Social media can provide an individual a global name following the same principles as corporate branding. A global brand maintains a clear and consistent identity with consumers across geographies. A global brand delivers the same benefits everywhere it appears and is consistent in how it is presented to the consumer – that is, in its marketing messages and its visual identity.

But there is more to it than this. When striving to create a global name, we need to find that “emotional connection.” Regardless of the culture at hand, the target audience bases our influence upon how they “feel” about us. It is that emotional connection created in the minds of our target market that builds trust and influence. We connect across cultures by understanding, becoming aware of and appreciating diversity, by respecting different points of view, values, beliefs, languages, behaviors and communication styles, etc. When looking for the emotional connection with your global market, remember, it’s about them, not about you. Close the gap by respecting, learning and getting closer.

Marcela Jenney-Reyes is a global marketing expert, business coach and consultant with over 20 years of experience. Her clients include language service providers, entrepreneurs and business professionals from culturally diverse backgrounds.

Community News
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Innovation in Action: Take a look at the ICF’s first video ad — and it’s from Reach!

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Please enjoy the latest edition of ICF Coaching World! Scroll to page 9 and take a look at our advertisement in the lower, right-hand corner! We’re featured as their very first video ad!
 

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Subscribe to William Arruda’s YouTube Channel!
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If you’re not already subscribed, head over to YouTube and become a subscriber to William Arruda’s YouTube channel. Please share it with your friends, associates, and clients too.

Thanks and see you there!
 

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7 Personal Branding Trends for Job Search in 2012 on TheLadders.com
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William Arruda has a new article on TheLadders.com: 7 Personal Branding Trends for Job Search in 2012. In this article he talks about how job hunters can give themselves an edge to attract the attention of recruiters and hiring managers!
 

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Like William Arruda on Facebook
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Head to Facebook and please like William Arruda’s newly launched Facebook page! Please share it with your friends, associates, and clients too.

Thanks and see you there!
 

What’s ON at Personal Branding TV?
A viewing list of the latest video features playing on personalbranding.TV.

Marshall Goldsmith – Reach Personal Branding Series (audio).

Personal Branding – Is Green the Color of Your Personal Brand?

William Arruda Interview at the PMI Conference in Calgary, Canada

Personal Branding: Leaders with Presence are Linchpins

Editor’s Note

By Rachel Gogos

Personalizing Facebook

Are you sick of reading and hearing about Facebook yet? I hope not because with the announcement of their IPO I think they’re only going to get better and stronger. But this article isn’t about their valuation or how an IPO will impact Facebook it’s about a fairly new feature that you may have already heard about called Timeline.

Timeline gives you lots of space on your profile page – it’s a super banner the entire width of your page and about 3 inches high. It’s a lot of real-estate so use it wisely. You can upload a jpeg of a photo collage, one large image or design but whatever you do take this opportunity to communicate more about you and what you stand for.

It doesn’t have to be overt – subtle and subliminal work too. Just like a logo on your website or your clothing during a job interview the Timeline banner gives you an opportunity to communicate with your audience.

It also tells “your story” in a more visual way. You can learn all about it here.

As of February 29th Timeline will roll out to pages. Solopreneurs, entrepreneurs and business owners take note and be ready to use this real-estate to tell the world about your business, your products or your passion depending on the purpose of your page.

You can read more about Facebook Timeline for Brand Pages in this article on SimplyZesty.com.

A few examples of well-done Timelines can be found here:

• Amy Porterfield
• Mari Smith
• Jonathan Fields
• James Wedmore
• Chris Brogan — couldn’t resist including this one. It’s hysterical.

How can you personalize your Timeline?

Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

Career REinvention – Dream BIG!
By Susan Guarneri
Looking for your dream job? Ready to try something new? Helpful tips and tools to move you from one career to another.

Identify Your Motivated Skills

Job satisfaction statistics in recent years have indicated that only 45% of Americans are satisfied with their jobs, leaving 55% dissatisfied. Whether you are happy in your job or not depends on many factors. Some are external, such as working conditions or compensation level. Other factors are intrinsic to who you are; these include (among others) your motivated skills, passions and interests, and values.

What are motivated skills? Here is the simple definition: skills you perform at least reasonably well (or perhaps even better) and enjoy doing. On the other hand, burnout skills are those you do well but do not enjoy – in fact, you may even detest doing them.

One method to evaluate your motivated skills involves constructing a Jobs Chart. For each job you have held, ask yourself what job functions you enjoyed and list them. These would correspond to your motivated skills. The job duties you found boring or disliked doing would be your burnout skills. List those as well because you will want to minimize those in your next career or job.

Your job description is a great place to start this informal assessment. It contains the formally recognized functions of your job. But, as with so many people these days, you are probably performing additional job duties not listed in your job description. So include those job functions in your evaluation as well.

If you are having difficulty distinguishing between motivated and burnout skills, you could rate each job duty on a scale from 1 to 7 for your level of enjoyment / engagement. On this scale 7 would be the most enjoyed job duty or functional skill and 1 would be the most boring and/or disliked. Then when you are done, the highest-rated job duties would reveal the pattern of your motivated skills.

Online assessments available through the U.S. Department of Labor can also evaluate your skills:

• Skills Profiler
• Myskills Myfuture

But be careful! These online assessments do not distinguish between motivated and burnout skills. Keep that in mind as you read the job descriptions for the suggested careers that are generated. If 50% or more of the job functions listed in the job description are your burnout skills, then you may want to consider another career field.
Use the new-found knowledge of your motivated skills to make better choices when changing jobs or careers.

Susan Guarneri, Career Assessment Goddess and Reach Master Branding Strategist, can guide you to your best-fit career options and help you land your Dream Job.

Personal Brand Book Reviews
By Paul Copcutt
Wondering if you should read “that” book? A seasoned personal brand strategist offers his in depth reviews.
18 Minutes – Find Your focus, Master Distraction and Get the Right Things Done

© 2011 by Peter Bregman, 263 pages, Hardback

5R Score: 28/35


The 18 Minutes

• Part One – Pause
• Part Two – What is This Year About?
• Part Three – What is This Day About?
• Part Four – What is This Moment About?

On a scale of 1-7

• Relevance — is it right for personal branding? — 6
• Resonance — does it make sense to the reader? — 6
• Relation — is there a connection for everyone? — 6
• Remarkability — does it stand out, will it get noticed? — 5
• Real — does the personal brand come through? — 5

Would you pick it up?

For me there is always one book each year that has the most impact on the way that I think or act and what I say. At the end of last year this was the one.

There are far too many books out there that espouse the very latest ways, ideas and ‘simple’ systems to implement and make your life easier. I have tried many of them and found that most of them require a PhD to understand or operate.

What I like about 18 Minutes is that it boils things down to the core basics of what is most important to you and ‘forget’ the rest.

As you slip out of all the good intentions you had at the start of the year, this book can get you back on track fast.

Relevance:

It’s not immediately evident that this is a book about your personal brand. But once you have clearly identified what your personal brand is and who needs to know about it, then you have to get on with living and communicating that brand. The challenge is remaining focused and not getting distracted. This book and its easy-to-follow 18 Minutes a day looking at the 5 most important areas of focus for the year make staying on brand much more effective. It also means at the end of the year you are going to be much further forward.

Resonance:

I found the 18 Minutes approach easy to understand, implement and in most cases stick to regularly (a failing in many of the more complicated systems – one I have followed has almost 20 pages to act on — weekly!).

For me though the most compelling part of the whole system is that when I have not followed it for a day or I find my day got away from me, I can check back in and identify right away where I was falling down AND find a quick solution to getting back on track.

Relation:

In today’s world of multiple demands on seemingly less and less time we can all relate to the desire to want to take back control of our lives and simplify them. But deep down we also want to know we are making a difference (whatever we define that to be), 18 Minutes gives us the framework to focus on what is most important.

Remarkability:

Because the approach is so simple there is a danger that people do not see this as remarkable. That would be a shame. We do not have to complicate or over think things to have them make us more effective or successful.

Just the simple suggestion of setting a one-hour alarm to do focused and concentrated work has made a huge difference to my productivity. This book review and one other article were effectively completed in one of those 60-minute bursts.

Real:

The author is constantly using personal and real life work as well as client examples to communicate his points. His blog posts do the same. The book is broken down into bite size 2-4 page chapters that get one key point across. This makes for easy reference and more likely I’ll pick it up again. But once ingrained it’s certainly one to keep on the bookshelf.

Paul Copcutt, Personal Brand Architect, is a sought after speaker and coach who uses real client stories and practical applications to help successful professionals and executives get clear about their uniqueness.

Commercial Break
By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.

Westfield Stratford City: 100 years of Fashion

I love this ad because: It uses dance – something we can all relate to – to showcase the event being advertised. The special effects are great and there is no dialog, yet you stay engaged.

This ad and your personal brand: Think about something everyone can relate to and connect it to what you offer. This is a great way of getting your message across to everyone who needs to hear it. Know that images often speak louder than words.

Community News

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PwC’s Personal Brand Experience
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PwC has launched their second annual Personal Brand Week this week from February 6-10. William Arruda and Reach Personal Branding are involved. Encourage your clients and associates to follow along with the daily tasks.

If you have college-aged children, relatives, clients, etc. tell them about it. There is a contest they can enter with a great grand prize that will be announced on the 10th: Personal brand experience contest. The entry deadline is February 9th, so make sure they enter.

Here is what they can win:

• A one-on-one coaching session with William Arruda, the world’s leading personal branding expert.
• Meeting with an image consultant to fine tune their professional presence and a $300 gift card to help them get started.
• A trip to New York City to spend a day with a member of PwC’s US Executive Team to learn about how he/she uses his/her brand to be an influential leader and achieve career success.
• Creating their own videoBIO to showcase their personal brand.

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Like William Arruda on Facebook
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Head to Facebook and please like William Arruda’s newly launched Facebook page! Please share it with your friends, associates, and clients too.

Thanks and see you there!
 

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Personal Branding Trends for 2012
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Have you read William Arruda’s latest article for MarketingProfs?

He talks about his personal branding predictions for 2012.

Now it’s time for part two!: Career Management — Personal Branding Trends for 2012 (Part 2)
 

What’s ON at Personal Branding TV?
A viewing list of the latest video features playing on personalbranding.TV.

Jordan Friedman – Reach Personal Branding Series (second *). The second Reach Interview with Jordan — find the first here.

Personal Branding – Is Orange the Color of Your Personal Brand?

Commercial Break: VW Jetta: Memories

Personal Branding – Creating Your First Video

Editor’s Note

By Rachel Gogos

Resources for a Stupendously Successful 2012

It’s nearly the end of January – by now your goals have been set and your action plan is likely in full swing. If you need some additional resources to help you stay steadfast and true to your 2012 plans then keep reading.

Over the last few months I have found some excellent resources to help you meet your resolutions, work on your various strategies and continue on the yellow brick road to success. Below I’m going to share links to some of the best resources I’ve seen on the web (no affiliate links are listed below – just sharing some worthwhile resources):

Focus & Planning

• An unusual approach that I really like is Chris Brogan’s three words. Ever since I read about the “three words approach” a few years ago I try and do it myself. The concept is pick three words to guide your goals and actions vs. making one or two lofty resolutions. My three words for this year or Laser, Heart and Write.
• Marie Forleo has put together some easy to use tools to help you plan out your goals for the upcoming year and to help you focus on accomplishing your most important thing as well as a nifty yearlong action-planning tool. I love the simple planning template because you can use it for various aspects of your company – editorial calendar, marketing tactic calendar, networking check-ins and much more.

Media, Marketing & Social Media

• Derek Helpern’s, How to Get Major Media Coverage with No Connections is excellent! Check out his free Social Triggers Master Class called Social Media Insider – it’s entirely web-based but so far, has some great content. Derek’s high energy and no-nonsense approach makes him easy to listen to and learn from.
• A Strategy for Managing Social Media Proliferation is a pretty hefty report prepared by Jeremiah Owyang of Altimeter Group. The focus is to help you get control of your social media before you get overwhelmed and over-saturated. Haven’t read through this in it’s entirety but Altimeter is an excellent group.
• If YouTube and video creation is a big part of your marketing this year then definitely check out James Wedmore. He’s making a splash with his YouTube marketing business but he also passes along lots of great advice via his blog posts. And given that Google owns YouTube – your time with James will be well spent. You’ve probably noticed that Google is indexing video more and more and higher and higher on its search results!
• The best all-in-one free marketing course out there is by Copyblogger Media. These guys have their game down to a science. Sign up for the course and receive it right in your email inbox.
• One of the best Facebook marketing resources is Amy Porterfield, author of All in One Facebook Marketing for Dummies. Amy released an excellent product to help you build your brand on Facebook called Facebook Influence (along with Lewis Howes). I highly recommend checking it out.

Business Growth

• A former client of mine, Ashley Acker, recently launched her terrific new business called Entrepreneur Jungle. If you’re starting a business or need marketing help check it out. There are loads of free things that can help you get moving in the right direction. Ashley’s content is extremely well thought out and packaged. You can learn so much just from seeing how she markets her own work. But start with her Jungle Survival Kit or by enrolling for her free Wednesday webinars.

There is lots of incredible content out there for free. You can learn so much just by investing some time, if you have it! If you’ve stumbled upon some other great resources, because I’ve merely touched on a few here, share them through the comments section.

Here’s to a stupendously successful 2012.
Rachel Gogos is the Chief Brand Builder at brandiD, a digital marketing and web design firm specializing in building unique, attention-getting, online identities through personal branding, social media, and highly differentiated WordPress sites.

William’s Words By William Arruda
A note from the Founder of Reach Personal Branding.

Change

It’s a constant – and here is some employment data from Fast Company to prove it!

Tenure: In the US, the median tenure in current job is 4.4 years which is down sharply from the 70s. This decline in average job tenure is bigger than any economic cycle.

No. of Jobs: In a lifetime, men will average 11. 4 jobs and women will average 10.7. The day of the 30-year career is long gone!

What does this mean for you? BUILD YOUR BRAND. Your personal brand is the constant in a world where change is the norm.

Wishing you a 2012 filled with professional success and personal fulfillment!

Career REinvention – Dream BIG!
By Randi Bussin
Looking for your dream job? Ready to try something new? Helpful tips and tools to move you from one career to another.

Successful Goal Setting Strategies

Happy New Year and best wishes for a healthy, happy and prosperous 2012!

The beginning of the New Year is a perfect time to reflect on where you have been, your successes and where you are going. This month, as you step back into the workplace or continue with a job search/career change, take a moment to reflect and do some serious career planning.

Goal setting is key to a successful search or reinvention. It helps you get crystal clear on what you want, the distractions that might block your success and helps motivate you to be successful. But, goal setting is hard- you have to stop, think and get specific. Here are some quick tips for writing and achieving your goals:

1. Be specific — Don’t just say I want a new job. Answer the who, what, where, when and why questions.
2. Measure for success — How will you know if you reach your goal? How will progress be measured?
3. Stretch yourself — Set a goal that is realistic, but that will also get you to stretch, learn, stay motivated and grow.
4. Urgency counts — A goal should always have a time frame associated with it, otherwise you’ll flounder.
5. Have a support team — Identify a list of family members, work colleagues, and mentors you need to achieve your goal.
6. Celebrate Wins — Treat yourself to mark the final accomplishment, or small steps of progress along the way.
7. Take baby steps — Break your goal down into smaller steps, but do something every day. Keep the momentum going.
8. Tweak for success — Review your progress and tweak and adjust the goal to stay motivated.

Good luck!
Randi Bussin, a Career Reinvention strategist, guides executives and business owners towards a renewed sense of direction, an actionable career reinvention and personal branding plan.

Personal Brand Book Reviews
By Paul Copcutt
Wondering if you should read “that” book? A seasoned personal brand strategist offers his in depth reviews.
Stand Out – The groundbreaking new strengths assessment by Marcus Buckingham

© 2011 by One Thing Productions Inc, 227 pages, Paperback

5R Score: 25/35

On a scale of 1-7

• Relevance — is it right for personal branding? — 7
• Resonance — does it make sense to the reader? — 6
• Relation — is there a connection for everyone? — 5
• Remarkability — does it stand out, will it get noticed? — 5
• Real — does the personal brand come through? — 2

Would you pick it up?

Since getting involved in the whole personal branding area, one of the core pieces of work that I use and refer to on a regular basis has been “Now Discover Your Strengths” by Marcus Buckingham and Clifton and other updated versions of the work. That is until now.

I have always enjoyed the work of Buckingam and he has been personally branded as the “Leader of the Strengths Revolution”. He is a joy to watch and listen to as a speaker. But what I really like is his continued efforts to make understanding your unique strengths, simple. With this book he has taken it all a step further.

Now you just need to know your top two strengths, and there are only 9 strengths in total, so it’s also easier to understand others as well.

Relevance:

One of the core foundation pieces of personal branding is to understand your strengths. If you cannot immediately identify what those are then you need to invest in a book like ‘Stand Out’. Each book comes with a unique code to take an online assessment and Buckingham has obviously spent a lot of time and resources in getting this working optimally set to provide best results.

Resonance:

Strengths are just one part of your personal branding puzzle, but a key one, so do not underestimate the need to do this. The book is mostly made up of chapter explanations of each of the 9 strengths, so on first read you might skip a lot. But if you go further with this, familiarize yourself wtih others strengths, it’s the type of book that should almost be on your desk versus a bookshelf.

What is really excellent about this book is that it helps you understand how you can maximize your strengths in various situations;

• You are at your most powerful
• How to describe yourself (in interviews and performance reviews)
• How to make an immediate impact
• How to take your performance to the next level
• How to win as a leader
• How to win in sales
• How to win in client services

There is also a team strengths version that is very interesting and well done.

Relation:

I firmly believe that if you are going to live any type of life you love then understanding and playing to your strengths is key, so this book and its approach and principles applies to anyone at any level.

Remarkability:

In much of my work with personal brands I would say the most underplayed element of most peoples personal brands are their strengths. It is what you do naturally and so well that it’s almost a sub-conscious action. Many people might look at this work and think it rudimentary, but I will bet most of them are not leveraging their strengths anywhere at the level they could be, so there are many lessons from this.

Real:

Buckingham has one of the most amazing strengths based stories about his personal brand, but apart from a few anecdotal personal pieces you are going to have to go somewhere else to find out more, since most of the book is specific to understanding the strengths. I wish there were more examples of strengths and how they are applied – that is the most disappointing part of the book.

Having said that this is a must read for all.

Paul Copcutt, Personal Brand Architect, is a sought after speaker and coach who uses real client stories and practical applications to help successful professionals and executives get clear about their uniqueness.

Hard Won Wisdom
 

Date: Thursday, January 12, 2012
9:00 a.m. Los Angeles | 12:00 p.m. New York
5:00 p.m. London | 6:00 p.m. Paris

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This Reach Interview is sponsored by Stress Coach U. Learn to teach your clients effective stress reduction techniques while earning 5 ICF CCEs. This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.

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We are delighted to start 2012 by hosting one of our nation’s most sought after inspirational speakers, Fawn Germer. Fawn’s recent book, Hard Won Wisdom, was declared by Oprah Winfrey to be “very inspiring.” And considering all the extraordinary stories Oprah has reported, if she finds the book inspiring, you will too. The book is the result of over 50 interviews with some of the world’s most success female leaders. It includes stories from businesswomen and politicians, athletes and scientists, and activists and actresses. Gentlemen, don’t exclude yourself from the event just yet. The leadership lessons are universal. Although the stories originate from successful women, the concepts can still apply to male leadership roles too.

Four-time Pulitzer-nominated journalist, Fawn Germer, is our distinguished guest for the January 12, 2012 Reach Personal Branding Interview at noon EST. Fawn will discuss her new book, Hard Won Wisdom, in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

How risk-taking will separate you from your peers

How to expand your influence and authority instead of waiting to be given power and position

To define yourself with viability and relevance

To put your self-esteem and insecurity in check and believe in your ability to achieve your own personal greatness

How to thrive in your discomfort zone

How to balance your work and life while reducing stress

BIO: Fawn Germer
Fawn Germer will reach into your heart to inspire you to perform at a level you never dreamed possible. She is the best-selling author of seven books, including the Oprah book, Hard Won Wisdom. She is a four-time, Pulitzer-nominated journalist who went on to interview the strongest leaders of our times. Fawn speaks globally on leadership and, in recent months has headlined in China, Spain, United Arab Emirates and India. She was a speaker at the Harvard Business School’s leadership conference and has keynoted for Coca Cola, Ford Motor Company, Cisco, Boeing, Kraft, PepsiCo, ConAgra, Unilever, Novartis, Microsoft and many, many other companies and organizations.
LINKS:
Fawn’s Website: www.fawngermer.com

Fawn’s Blog: www.hardwonwisdom.com

Fawn on Facebook: https://www.facebook.com/fawn.germer
DOWNLOAD HANDOUT: http://360rea.ch/AmGngz

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The January 2012 Reach Personal Branding Interview is Sponsored By: Stress Coach U
Learn to teach your clients effective stress reduction techniques, earn 5 ICF CCEs, and distinguish your practice in 2012 with a valuable and sought-after service.

This 5-session tele course starts February 1, so register now for the few remaining spaces: www.stresscoachu.com.

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If you would like to sponsor an upcoming Reach Interview, please send an email to advertising@reachcc.com.

Community News

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Like William Arruda on Facebook
—————————————-
 

Head to Facebook and please like William Arruda’s newly launched Facebook page! Please share it with your friends, associates, and clients too.

Thanks and see you there!
 

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Personal Branding Trends for 2012
—————————————-

Have you read William Arruda’s latest article for MarketingProfs?

He talks about his personal branding predictions for 2012.

Get a head start!: Career Management — Personal Branding Trends for 2012 (Part 1)
 

What’s ON at Personal Branding TV?
A viewing list of the latest video features playing on personalbranding.TV.

Gretchen Rubin – Reach Personal Branding Series (*second). The second Reach Interview with Gretchen — find the first here.

Personal Branding – Is Red the Color of Your Personal Brand?

William Arruda Explains the 360Reach Personal Branding Assessment

Brand with a Strong Elevator Speech