Commercial Break
By William Arruda
What can personal branders learn from TV advertisements? Take a break and take a peak.

Westfield Stratford City: 100 years of Fashion

I love this ad because: It uses dance – something we can all relate to – to showcase the event being advertised. The special effects are great and there is no dialog, yet you stay engaged.

This ad and your personal brand: Think about something everyone can relate to and connect it to what you offer. This is a great way of getting your message across to everyone who needs to hear it. Know that images often speak louder than words.